古劲;
The expressing styles of advertising language ( including the styles of being succinct and complicated, straightforward and implicative, simple-worded and flowery, serious and humorous, and being vigorous and soft at the same time);
辑注本《启颜录》词语注释商兑三、广告语言的表达风格,包括简洁与繁复、明快与含蓄、清淡与浓丽、庄重与诙谐、刚健与柔婉。
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